Vol 46, No 3 (1988)

• Full Issue

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• Table Of Contents

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Features

• Foreward

  Howard F. McGinn

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• From the President- Libraries … Spread the News

  Patsy J. Hansel

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• Letters to the Editor: Over to You

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Research & Librarianship

• Forsyth County Public Library and the Constitution's Bicentennial: Building Relationships for Our Library

  Barbara Barbara L., Anderson .

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• "Sell" Is Not a Four-Letter Word: Lessons Learned from the Competitive Marketplace

  Helen Causey

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• Libraries and Marketing: New Words - Old Worlds

  Howard F. McGinn

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• Marketing the Special Library: A Perspective

  Barry K. Miller

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• Marketing and Public Libraries: The Commitment

  Charles F. Montouri

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• A Tool for Measuring Success

  Carol Myers

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• Promoting Services in North Carolina Community College LRCs

  Nancy C. Rountree

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• Marketing Fundamentals for Librarians

  Diane Strauss

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• Serving Older Adults in North Carolina Public Libraries: A Survey

  Diane G. Thompson

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• The Public Library at Crisis: Is Marketing the Answer

  Bernard Vavrek

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Columns

• North Carolina Books

  Robert Anthony, Compiler

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End matter

• About the Authors

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• NCLA Minutes

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